Belly pain always strikes at the wrong time. That’s why Buscopan and Y&R want to help people to get fast relief, so they could focus on the more important things in life.

Y&R has developed a painscale for Buscopan communication that helps people to rate their pain and find the according product. The painscale is the key visual and used across all campaign touchpoints to underpin Buscopan’s position as THE belly pain specialist.

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