The campaign to launch elmex Sensitive Professional Repair & Prevent convinces sensitivity sufferers and underlines that elmex makes expert care simple.
In the integrated campaign Y&R GER benefited from a convention breaking insight:
Even though there is a strong desire within sensitivity sufferers to understand the cause of their toothache, no other brand talks about it.
To help sufferers elmex named a key cause of sensitivity: open tubules exposed by gum recession. And showed how to solve it with elmex Sensitive Professional Repair & Prevent.