The launch of meridol Parodont Expert strengthens meridol’s expertise for all gum indications. The campaign made consumers rethink neglecting gum problems by leveraging a simple, yet convincing insight:
“If people have a bleeding wound, they react immediately. So why wouldn’t they do the same thing when it comes to bleeding gums?”
The integrated launch campaign targeted severe gum sufferers to start acting today to get their problem under control. It’s the first time that a hopeful message offered help to heavy sufferers: “There is always something you can do.